Threads vs. Twitter: Unraveling the Rise and Fall of a New Social Media Challenger

BY Jaber Posted August 10, 2023 Update August 14, 2023
Threads vs. Twitter: Unraveling the Rise and Fall of a New Social Media Challenger

Unraveling the Web: Threads vs. Twitter - Which Reigns Supreme? Discover the Ultimate Platform for Unstoppable Engagement!

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Hey there! Today, let's talk about "Threads," the new application launched by Meta that took the social media world by storm, garnering 100 million users in just 5 days after its release. The initial success of Threads sparked excitement, with many speculating that it could be a potential alternative to Twitter. However, the honeymoon period didn't last long, and Threads faced a sharp decline in daily active users, plummeting from 49 million to 23.6 million within a week, dispelling the idea of it becoming Twitter's rival.

The Initial Surge and Challenges

Threads' impressive start seemed promising, but its struggle to retain daily active users soon became evident. Data from various interaction tracking websites, like "Similarweb," revealed a staggering 20% decrease in daily active users and a significant 50% decrease in the time users spent on the application. It's not an uncommon scenario for new platforms to face challenges in maintaining user interest after the initial surge of curiosity wanes. Threads, too, is experiencing the tough journey of establishing itself as a vital part of users' social media habits. Reimagining Twitter: The Rise of X

A Common Trend in Social Media

Threads' decline mirrors the experiences of other platforms that initially gained immense attention but later witnessed a drop in user interest. In the fast-paced world of social media, staying relevant and engaging is an ongoing challenge for any new platform. It seems that Threads is not immune to this trend.

Twitter's Concerns

While the decline of Threads might initially appear to be beneficial for Twitter, the social media giant still has reasons to be concerned about its newest competitor. According to David Carr, an expert on the "SameWeb" website, there are "some signs" that suggest Threads' interactions may have come at the expense of Twitter. In the first two days of Threads' launch, there was a notable increase in messages on the Threads platform, resulting in a 5% decrease in web traffic to Twitter compared to the previous week. Additionally, Twitter usage on Android also witnessed a 4.3% dip during the same period.

Understanding Meta's Perspective

Adam Mosseri, the CEO of Instagram (which is owned by Meta), addressed the situation in a post titled "Threads." He revealed that Meta's primary focus at the moment isn't solely on the growth of the Threads platform. While growth remains essential, Meta is currently focused on overcoming the initial challenges that naturally accompany the launch of any new product. The company is working on introducing new features and improving the platform's overall performance.

Android vs. iOS Tracking

Many of the mentioned statistics about Threads' decline are based on Android usage, which is relatively easier to track compared to iOS users. This data might provide valuable insights, but it's crucial to consider that iOS users' behavior could differ, potentially impacting the overall picture.


In conclusion, the fate of Threads remains uncertain as it grapples with the challenges of retaining daily active users and maintaining engagement. While the initial surge was impressive, sustaining interest and relevance in the competitive social media landscape is a daunting task. Threads is not the first to face this predicament, and it certainly won't be the last.

Whether Threads can rise to the occasion and become a worthy competitor to Twitter or succumbs to the difficulties remains to be seen. In the ever-evolving world of social media, adaptability and innovation are key to survival.

FAQs (Frequently Asked Questions)

Will Threads be able to recover from its decline in user numbers?

Recovering from a sharp decline is challenging, but with strategic improvements and innovative features, Threads may have a chance to regain user interest.

How can Twitter respond to the challenge posed by Threads?

Twitter will likely focus on its strengths, emphasizing real-time conversations, trends, and its massive user base to counter Threads' impact.

Can Meta's approach to focusing on overcoming initial hurdles prove effective?

Meta's approach is rational, as addressing initial challenges can lay a strong foundation for future growth and improvement.

What role do user preferences play in the decline of new platforms like Threads?

User preferences and expectations are crucial in shaping the success of any platform. Understanding and adapting to these preferences are vital for sustainability.

Are there any specific features or aspects that users found lacking in Threads?

Without specific data, it's challenging to pinpoint the exact aspects that led to the decline. Conducting user surveys and feedback analysis might shed light on this matter.